Unofficial Partner Podcast

UP490 Inside Edge - Cricket's Analytics Arms Race

UP489 Expected Goals Live @ SOOO London

UP488 The Business of Rugby: Lions Inc, R360, CVC calls on Allera, Women's World Cup

UP487 The Big Idea: Cliches, Tumbleweed and the Cost of Boring

UP486 The Buy Side: B2B + ROI = WTF?

UP485 Other People's Money: Venture Studios and a European Sports Investment Fund

UP484 Inside Edge: Cricket's Digital History

UP483 Wedge Issues: Overthinking the Golf Business

UP482 The Bundle: Disney and Women; Pirates and Sky; Rugby and YouTubers

UP481 Fussball Crazy: Bayern dominance, 50+1 and the free market

480 Chat-UP: The Product-Algo Fit and how AI will attack the sports business

UP479 Wedge Issues: The Most Interesting Golf Brand You've Never Heard Of

UP478 UP Live in Lausanne: How much entertainment can sport take?

UP477 The Bundle: 'The others are addicts, Apple just haven't been given the hard stuff yet'

UP476 The $170billion Question: Gareth Balch on Sports Most Valuable IP

UP475 Inside Edge: 'India already had a monopoly, now they've got hotels on Park Lane and Mayfair'

UP474 Wedge Issues: The Jazzy Golfer Joins UP

UP473 What was your Business Moment of the Year? UP goes inside the FEVO Sport Industry Awards judging room

UP472 The Business of Swimming

UP471 UP Live at EBU: What the FIFA Club World Cup reveals about Free-to-Air in the YouTube era

UP470 Other People's Money: How patient is patient capital when it comes to women's rugby?

UP469 Inside Edge: Overthinking the Business of Cricket

UP468 States of Play: Miguel Delaney on Sportswashing

UP467 The Man Who Signed Michael Jordan: The reality behind the Air Movie, Nike and Matt Damon

UP466 Who's watching women's sport? New Sky Sports data challenges the industry's story on where the opportunity lies

UP465 The Bundle: The Relevent pitch deck; Bach's NBC farewell; Baller, Sidemen and the next streaming war

UP464 Other People's Money: How to pitch to a VC

UP463 Ticketing is a terrible experience, so who's to blame?

UP462 The Big Idea: Where we talk about the work

UP461 Are You Advising or Selling? Conflict of Interest in the Sponsorship Industry

UP460 Brian Moore For Prime Minister

UP459 Cristiano Ronaldo at 40: The New Template for Sporting Celebrity?

UP458 What's Sport Selling? Fitness, Toxicity and the Importance of the ASICS Message

UP457 India's Decade of Sport: The Teneo Roundtable

UP456 The Bundle: Netflix F1? TNT Six Nations? What if, streaming is just a bad business?

UP455 The Buy Side: Why the financial sector spends so much on sport

UP454 Other People's Money: Why P/E wants to be a football agent

UP453 The Product: What IS the link between investment and performance in football?

UP452 Gamechangers and Rainmakers: Who Created The Sports Business?

UP451 Media Strategy Masterclass: The Art and Science of the Auction

UP450: WTF is Infinite Athlete?

UP449 The Bundle: What Next for Netflix, DAZN, Disney, News Corp, YouTube and Apple

UP448 The 2025 Predictions Episode: 17 Experts, 35 Trends, 25 minutes

UP447 The 3: The 2024 Christmas Barrioke Wrap Episode

UP446 Wedge Issues: The Man Who Bought The Tour

UP445 'We invented the kit launch genre. It's like Christmas for football'

UP444 Unofficial Partner x HBS Live at BAFTA

UP443 What's Sport Selling? Ep1: Big Sugar, Big Pharma...Where's Big Sport?

UP442 Gamification, Fantasy And Sport's Relationship With The Scroll

UP441 The Bundle: WSL and Sky; Premier League and IMG; Rugby and BBC